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On Location Events have been invited to cover part of the professional Social Media Photography at the World Economic Forum 2019 in Davos, Switzerland.
The vast majority of images displayed on social media have been taken by amateur photographers, with smart phones or digital cameras. Social media photography that is created with the help of a professional photographer can be far more effective at attracting an audience as well as creating engagement across various social media profiles. Social media profile photography is the perfect solution for many corporate clients and individuals, as well as for those who are trying to brand themselves.
Why should you consider getting professional images for your social media profile?
You can generate a buzz about events: Sharing a Facebook album or a great Instagram snapshot can actually be extremely effective at generating a buzz about an event. Creating a critical image that really resonates with an audience to improve the visibility of your brand can be a powerful force for change. It’s possible that a professional image could achieve far more views, shares, likes and engagement over a traditional or amateur style image. When you are trying to generate an interest in a particular event or gather a crowd for the next event that you are planning, this can be an extremely important method of advertising, especially across social media.
You can create branded professionalism: whether you are creating a social media page for your personal needs or for the needs of your company it’s extremely important that you have a unified branding front online. When building an online brand over social media it’s very important that you look as professional as possible. With the help of images that have been fine tuned and edited, and captured with top-quality technology, you can create a brand that looks extremely professional. Professional photography can add legitimacy to your online profile and help you to stand out against the competition. This can be extremely important, especially if you are trying to capture engagement from other companies or build up a solid personal brand online.
It makes your job easier: A few great photos of your company, during an event or even some wonderful pictures taken of yourself can make your marketing job on social media much easier. Rather than having to consistently work at building up content, you can have some professionally edited images at the ready for your marketing campaign. Having images ready to post you can even schedule the post using social media tools that can make managing your social media profiles so much easier. A professional photographer and social media manager can make the process of photographing a PR event and posting it to a social media profile, incredibly simple. As soon as the image is captured, it can be edited, tagged and set to post where it can trend minutes after the image is taken!
Social Media Photography using a professional is quickly becoming the future trend in marketing. Consider working with a professional photographer today if you are serious about building a strong online brand with your social media accounts.