Studio Mobile
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These days, hiring a professional photographer to capture your event is a critical. The importance of images and photos to the growth and visibility of your brand has never been more powerful. On social media, posts with images attached have 94% more views than content without images, and are 40 times more likely to be shared or re-tweeted. Watch the video below for more of an overview.
But images alone are not enough – they need to be as time relevant as possible for the best organic social media response. At your product launch or awards ceremony, a professional photographer can provide you with great images, but can they turn those images over to you fast enough to maximise your brand publicity? To plug the exposure gap, do you post low quality smartphone pictures of your event in the meantime, just to ensure some coverage is reaching your followers? If only there were a professional solution that could utilise modern technology to post high quality images, straight to your social networks.
With a long experience of professional worldwide corporate photography, On Location Events are used to getting the best shots of your event. Via high-speed wireless technology, they send the images directly to their media station, the best are selected, resized, renamed, captioned and tweeted all before you have finished your thank you speech on stage – or sent out to your pre-defined social media platform. Metadata is also added automatically – ensuring your images are more easily found through search engines like Google.
With a comprehensive posting schedule worked out with you in advance of the event, you know what will be posted, how it will look and when it will hit your networks. You can even arrange overlays for your images, ensuring your branding remains front and centre when it hits the Internet. Additionally, with a Twitter wall at your event, your attendees can also see the images in real time – interacting with both your online presence and your real-life guests.
At a recent prestigious blue-chip company awards ceremony, they were trending the second highest in the UK that evening on Twitter within two hours. Incredible free worldwide publicity for your event or business! So, for your next event, whatever it may be, give your social media presence a massive boost, by letting Social Media Photography ensure your coverage and content is top quality – and as an instant as possible.
